Who We Are
The SiriusDecisions Marketplace is the only online destination with content focused on how technology and services can – and should – be leveraged in sales, marketing and product organizations to enhance alignment and outperform the competition.
The SiriusDecisions Marketplace features the only directory of b-to-b sales, marketing and product technology and services vendors that includes integrations, partners and extended networks. The information contained in these listings is crowdsourced and then independently verified. The SiriusDecisions Marketplace Blog drives discussions and share insights about marketing, sales and product technologies and services. Blog post content is thought leadership-driven, yet based on practical principles. Content is created by both SiriusDecisions analysts and active industry practitioners. Topics range from agency onboarding to marketing automation platform selection to optimizing predictive lead scoring implementation.
The site is hosted by SiriusDecisions, the leading global b-to-b research and advisory firm.
Why We Do It
Technology powers every business process in marketing, sales and product organizations – and its presence is not going away. In fact, these tools will only become more critical in the years to come. Companies are increasingly looking outside their organizations for resources to help implement, manage and optimize technologies and services.
But most companies struggle with the selection and management of technologies and services. Without the alignment and optimization of their technologies and services providers, functions within b-to-b organizations will fail to outperform, and will be overtaken by their competitors.