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Web Site Optimization

Web Site Optimization

Web site optimization technologies maximize a Web site’s ability to drive engagement and progression along the buyer and customer journey. They do so through a variety of means, including supporting the testing of content and interactions, personalizing and targeting content, and integrating with external data sources. Web site optimization includes functionality designed to test the effectiveness of Web content and offers through A/B and multivariate testing, with support of workflow and analytics tools to ensure ease of testing and development of recommendations. It also includes technologies designed to ensure that the most effective content is being displayed to visitors, through tools designed to identify and segment audiences, determine the most effective content, and display this content on the site. Web site optimization technologies also includes functionality to integrate with other first-party and third-party data sources in order to determine possible visitor preferences to drive content and interaction choices. Show less...

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