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Social Media Management

Social Media Management

Social media management tools are a staple for b-to-b organizations that need to manage their digital presence across multiple social accounts, plan and post content, monitor social engagement, and measure and report on social activities. While most organizations typically first adopt and implement social media within a marketing function for brand- and demand-related programs, social media management software use has expanded within many companies to also include sales, product, customer support and human resources teams. For organizations that have matured into truly social enterprises, social media management software allows them to effectively manage and scale social media accounts, permissions, tasks and workflows to comprehensively address brand, demand creation, social selling, customer experience and recruitment activities across multiple teams and disciplines. Show less...

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