SiriusDecisions Marketplace

Social Media Intelligence

Social Media Intelligence

Social intelligence software is a critical component for monitoring, listening and analyzing b-to-b market trends and capturing brand, product and audience insights. As a foundational pillar of a comprehensive social media strategy, social intelligence software helps organizations report on and analyze personas, influencers, keywords, trending topics, reach, share of voice and sentiment within relevant markets. Social intelligence has also become a key component of go-to-market planning and business intelligence strategy because of the reporting and data mining it can provide across multiple channels, markets and regions. While basic social listening capabilities are often baked into social media management tools, pure-play social intelligence software is still required for deep listening and analytics capabilities. Social intelligence tools are often underutilized within b-to-b organizations today. When their value is recognized and leveraged properly, they can provide valuable data and insights to inform strategy, planning and reporting for marketing, sales and product teams globally. Show less...

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