SiriusDecisions Marketplace

Search Engine Optimization

Search Engine Optimization

Solutions that enable organizations to drive organic listings on search engine results. Buyers tend to focus heavily on results from the first one or two pages of a query, making higher placement in search results a critical part of driving traffic to a Web site Search technologies can now map results to user needs based on a broad set of signals (e.g. social signals, online relationships, user interaction signals, local and mobile context) vs. keywords alone. Therefore, marketers cannot rely exclusively on the volume of content and links to drive search performance. In order to maximize search rankings, organizations must invest in SEO, which is composed of a number of key disciplines – each with their own technology elements. These elements include Web site design and content management, link management, keyword optimization and signals. In addition to the active management of these SEO elements, this category also includes tools used to uncover SEO opportunities and to measure the impact of SEO activities (e.g. search engine ranking and volume estimation). Show less...

edit
Vendor List
Founded Year
Employees
HQ: State/Province
HQ: Country
HQ: Address
Revenue
Type
Phone
Sales Email
Website
Corporate Twitter
Corporate Facebook