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Sales Prospecting

Sales Prospecting

A sales prospecting application is designed to increase sales reps’ productivity as they find the right buyers aligned to defined personas, identify the right time to contact those buyers, automate different ways to connect and then measure the success of prospecting efforts. These technologies are highly integrated with sales force automation platforms, telephone systems and email clients. The critical functionalities to increase prospecting productivity include call list creation, automated dialing, email creation and capture, persona profiling and analytical capabilities. This functionality provides detailed information on whom the sales reps contact, when the attempts or connections are made, what actions occurred in the process, and the next-step definitions, follow-up activities, success metrics to help better predict high-propensity personas and lead to intelligence that can be applied through enablement programs to increase prospecting productivity. Show less...

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