SiriusDecisions Marketplace

Sales Force Automation

Sales Force Automation

Sales force automation platforms are the backbone of the the sales application toolkit. Their ability to increase sales reps’ efficiency by automating core sales processes (e.g. lead generation, contact management, account management) and moving opportunities through the sales process is critical to operations. Integration with other systems, like marketing automation; sales intelligence and social networking; and configure, price quote tools, reinforces the value of SFA platforms. Key functionality within an SFA system includes lead management, account management, contact management, opportunity management, forecasting reporting and analytics. As access to real-time data has become increasingly essential for b-to-b sales and marketing, SFA vendors have developed flexible reporting capabilities for sales activities relating to lead, opportunity and account management, as well as customizable dashboards for broad diagnostic functionality. Show less...

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