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Product Planning, Prioritization and Roadmapping

Product Planning, Prioritization and Roadmapping

Product planning, prioritization and roadmapping tools are designed to assist product managers with developing product plans, prioritizing features and enhancements, and maintaining and communicating product roadmaps. These tools assist product managers with strategic and planning activities (e.g. collecting feedback, prioritizing features) before a new feature, enhancement or product is built. Though growing rapidly, the product management application market is still in its nascent stages. While current product planning, prioritization and roadmapping solutions already offer substantial value to b-to-b product managers, there is significant variability across vendor offerings. Applications often include some functionality to capture overall business and product goals – tying ideas, requirements and releases back to those high-level concepts. Many help aggregate customer feedback, feature and sales requests. Most provide some capabilities to score, rank and prioritize ideas or enhancements. Functionality that supports product planning and the development and communication of roadmaps is also present in most of these applications. Some integrate with related technologies, such as idea management applications, customer service applications and sales force automation systems, to import and quantify ideas, feedback and enhancement requests. Others also manage product requirements and provide oversight for the build process itself, often through integrations with product development tools. Show less...

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