SiriusDecisions Marketplace

PR Management

PR Management

Public relations (PR) management technology enables organizations to develop and distribute PR content and measure the effectiveness of PR programs. These technologies also have capabilities for influencer relations management, including influencer identification, influencer database creation and relationship management. PR management systems include the ability to email pitches and press releases to identified influencers and track the effectiveness of those communications. As part of the influencer identification process, these technologies have access to real-time data about influencers from news feeds of blogs and articles and influencers’ Twitter feeds. These tools also have comprehensive media monitoring to help their users understand the impact of PR content and media coverage. Additionally, PR management systems can be used to listen to what competitors and influencers are saying about the market across traditional media, social media, broadcast media and online media. Show less...

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