Marketing Technology Categories
Advertising: Ad Exchange
Act as a marketplace where advertisers and publishers buy and sell advertising inventory programmatically.
23 Vendors are in this category:
Advertising: Demand-Side Platform
Allows advertisers to purchase/manage ad inventory. Marketers can create, monitor, measure and optimize bidding strategy.
Addresses how/why results were achieved, what results may occur and what actions could influence results.
59 Vendors are in this category:
- IBM Digital Analytics
- SAS Visual Analytics
- Zignal Labs
- Adobe Analytics
- TUNE Marketing Console
- VisiQuate, Inc.
- Social Value, Katana Social Analytics Engine
- Sales Performance International
- C9 Formerly (cloud9)
- Full Circle Insights, Inc.
- Visual IQ
- Ace Metrix
- OpenText Analytics
- Angoss Software Corporation
- Cognizant Analytics
- CallidusCloud Thunderbridge Analytics
Enable organizations to collect and analyze sales and marketing data to support better business decisions.
Channel Incentive Management
Allow for more efficient and accurate administration and management of incentive programs that drive revenue growth.
Channel Marketing Management
Enable channel partners to engage in demand creation activities; suppliers maintain brand integrity and messaging consistency.
Contact Data Management
Helps users access, validate, transform and secure contact data. Allows organizations acquire, maintain and leverage info.
Content marketing software helps define and manage an end-to-end content process.
Customer Intelligence Management
Help organizations collect and aggregate feedback to understand the nature and quality of customer experiences.
Digital Asset Management
House assets of all types, including thousands of asset variations (e.g. multiple renditions, languages, photos, logos, copy).
Emerging - Marketing
Offer new functionality and capabilities, repackage them in new ways or provide niche solutions not yet commonly needed.
35 Vendors are in this category:
EMS provides support for planning and organizing events. Users can manage attendee experience and improve data gathering.
File Sharing and Collaboration
Cloud technology that allows users to create, upload, transfer and/or collaborate on documents, videos and other assets.
Tracks and monitors digital evidence when buyers are consuming content, conducting Web searches, visiting Web sites, and engaging in discussions on social media and in online communities.
Help assign won revenue values back to the marketing tactics with which buyers engaged along their path to purchase.
Marketing Automation Platforms
Manage campaigns, leads and platforms. By automating core marketing processes, MAPs serve as an essential tool.
22 Vendors are in this category:
Marketing Resource Management
Enables organizations to manage marketing planning, budgeting, project management, asset management and communications.
Predictive Lead Scoring
Prioritize leads by applying statistical algorithms to marketing automation data, SFA data and third-party data.
Facilitates project planning, collaboration, scheduling, task and resource management, change management and budgeting.
Social Media Intelligence
Critical component for listening to and analyzing market trends and capturing brand, product and audience insights.
Social Media Management
Essential for managing a digital presence, planning and posting content, monitoring social engagement, and measuring.
Track activity and engagement of visitors to help marketers measure their marketing and Web site activities.
Web Content Management
Enables organizations to create, manage and measure the impact of Web site content and track buyer interactions.
33 Vendors are in this category:
- hybris software
- Magnolia CMS
- SDL Tridion
- Percussion Software
- Sitecore Experience Platform
- Adobe Experience Manager
- Microsoft SharePoint
- Ektron, Inc.
- Oracle WebCenter
- iApps Content Manager
- HubSpot Website Platform
- Bridgeline Digital
- CoreMedia AG
- GX Software
- IBM Customer Experience Suite
- Site.com (Salesforce)
Web Site Optimization
Maximize a Web site’s ability to drive engagement and progression along the buyer and customer journey.
23 Vendors are in this category:
Help manage online events and meetings. Features such as annotation, polling and content enhance audience engagement.