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Marketing Attribution

Marketing Attribution

Marketing attribution solutions represent a subset of marketing analytics technology that provides capabilities of assigning won revenue values back to the marketing tactics with which buyers engaged along their path to purchase. All solutions provide a primary focus on marketing performance reporting and allow users to select from a series of attribution models, with some providing the capabilities to run multiple models simultaneously and compare results. Some technologies also allow users to run statistical analysis against past results to create custom attribution formulas. Solutions may present results within a native sales force automation platform or extract data from source systems to present results and analysis. Show less...

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