SiriusDecisions Marketplace

Intent Monitoring

Intent Monitoring

The term "intent data" is used to describe the digital evidence left by organizations as they research solutions in the digital realm. This digital evidence is tracked and monitored when buyers are consuming content, conducting Web searches, visiting Web sites, and engaging in discussions on social media and in online communities. In practice, IP data is collected from the networks of b-to-b publishers and associated with user registration and cookie pooling from publishers and seller Web sites. This intent data is an extension of the behavioral data collected in marketing automation, allowing sellers to gain insight into the solution-researching behaviors of prospects outside of their own digital domains. Show less...

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