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Influencer Marketing Technology

Influencer Marketing Technology

Influencer marketing technology helps companies discover new and relevant influencers in traditional and online channels, categorizes them based on algorithms, and then engages with identified influencers. These platforms help marketing and communications organizations manage a structured process for influencer identification and relationship management. This technology also provides reporting on relevant trends that are discussed on various online and social channels. The trends identified in these systems can then be used to enable conversations with the identified influencers and to inform campaign and content creation. Many of these technologies integrate with social media management tools or offer email distribution to manage engagement with influencers. Show less...

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