SiriusDecisions Marketplace

Event Applications

Event Applications

Event application software (EAS) provides marketers with a range of point solutions to improve specific aspects of event logistics and/or the event experience for organizers and attendees. The apps are typically available for use in the cloud or for download onto mobile devices for offline use. EAS functionality typically includes standalone pre-event registration tools, at-event attendee engagement support (e.g. agenda schedules, polling) and post-event data analytics. The sophistication and usability of available event apps continues to grow and contribute to recent trend to consider the entire pre-event to post-event attendee nurture experience. Comprehensive event software will continue to support the backbone platform for major event organization. The focused range of applications within this category will support specific event-related activity and either will be supplied by EMS vendors themselves or generally have interface connections to mainstream EMS solutions. Show less...

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