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Emerging - Sales

Emerging - Sales

The sales, marketing and product technology landscape is in an era of unprecedented growth and innovation. Emerging technology categories offer new functionality and capabilities, repackage existing functionalities in new and innovative ways or provide niche solutions not yet commonly needed in sales, marketing or product organizations. By contrast, mature technology categories have an established market presence and a defined set of functionalities and features that address specific business use cases. Vendors in these categories have established customer bases and face a healthy level of direct competition. Emerging technologies often cannot be easily bucketed into existing categories. Emerging technology categories often consist of vendors less than three years old that are commonly referred to as startups. Startups generally have very small customer bases (less than 50 customers) and are bootstrapped or venture backed privately-owned companies. Despite often having impressive features and functionality, emerging technology vendors often have a hard time communicating to the market at large exactly what they do, what problems they directly address and how they fit into a modern b-to-b organization’s sales, marketing and product infrastructure. Show less...

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