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Emerging - Product

Emerging - Product

The product technology landscape is expanding with established categories like concept testing, idea management, product engagement and product planning, prioritization and roadmapping. However, growth continues to emerge from technologies that fall outside of these existing categories, such as value proposition development, opportunity assessment and lean product development. Emerging technology categories offer new functionality and capabilities, repackage existing functionalities in new and innovative ways or provide niche solutions not commonly needed in the majority product organizations. Emerging technologies often cannot be easily bucketed into existing categories. Emerging technology categories often consist of vendors less than three years old – commonly referred to as startups. Startups generally have very small customer bases (less than 50 customers) and are bootstrapped or venture backed by privately-owned companies. Despite having impressive features and functionality, emerging technology vendors often have a hard time because the market may not be educated on exactly what they do, what problems they directly address and how they fit into a modern b-to-b organization’s product infrastructure. Show less...

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