SiriusDecisions Marketplace

E-commerce

E-commerce

E-commerce technology supports direct sales on Web sites with functionality to display and promote products and services online and provides functionality to support a purchase transaction. E-commerce technologies include storefronts and shopping cart functionality and can be purchased independently of a Web content management system or bundled with existing offers. E-commerce technology is well suited for high-volume, transactional purchasing and subscription-based services. Like consumers in b-to-c settings, b-to-b buyers have come to expect around-the-clock self-service and access to product catalogs and pricing information. E-commerce should also allow the company to promote and sell its products and services through social Web properties, such as Twitter and Facebook, and include responsive design capabilities, allowing for optimal viewing and purchasing from any device. E-commerce technology can also provide personalized suggestions, messaging and content to buyers based on past buying history (individual and collective) and persona affiliation. Payment and account management functionality serves to process orders and allows users to view and manage order payment, delivery and fulfillment. Secure payment functionality should support credit cards, multiple currencies and tax regulations – and handle simultaneous transactions. E-commerce should integrate with existing Web properties, sales force automation systems and back-end enterprise resource planning, accounting and procurement systems. Show less...

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