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Customer Advocacy Management

Customer Advocacy Management

Customer advocacy management and reference platforms have become invaluable to marketing teams seeking to increase the productivity of their activities that allow customers to share their experiences with the company brand. These platforms help marketers improve advocate sourcing capabilities, amplify customer participation, and facilitate the management and impact of advocacy efforts. Integrations with other systems, such as sales force automation systems, marketing automation platforms, social collaboration platforms, Web content management systems, and customer success/intelligence management platforms, enhances the value of customer advocacy management platforms. The key functionality of advocacy and reference management platforms includes sourcing, engaging and managing of advocates and their activities. The advocacy management categories include specific platforms for customer reference management, advocate marketing and customer evidence collection. As this functionality evolves, companies are relying on customer advocacy management technologies to help them realize more impactful ways to tap into positive customer sentiment and use it to support other important areas, such as demand creation, retention and reputation management. Show less...

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