SiriusDecisions Marketplace

Content Marketing

Content Marketing

Content marketing software helps define and manage a department or organization’s end-to-end content process. It can create, store, manage and distribute content and, in some cases, measure content effectiveness. Key functionality within a content marketing platform includes collaboration, creation, calendaring, workflow, resource assignment, user permissions, asset storage, audience personas, third-party content, buyer’s journey alignment, sales process alignment and distribution. As access to insight on content utilization and effectiveness have become increasingly essential for b-to-b marketers, content marketing vendors are adding reporting and analytics capabilities for deeper insight into the productivity of content marketing efforts. Show less...

edit
Vendor List
Founded Year
Employees
HQ: State/Province
HQ: Country
HQ: Address
Revenue
Type
Phone
Sales Email
Website
Corporate Twitter
Corporate Facebook