SiriusDecisions Marketplace

Concept Testing

Concept Testing

Concept testing tools help get buyer and user feedback on product and enhancement ideas before they go into development. They can help product teams get feedback more quickly, more efficiently and more regularly, leading to reduced investment in bad ideas and improvements to products that result in better market acceptance. Although concept testing as a practice has existed for decades, the emergence of these types of applications has facilitated the process and increased the likelihood that concept testing is performed by eliminating real and perceived obstacles. Concept testing tools can also decrease the cost and increase the speed of conducting concept testing, leading to efficiencies in the product development process. Applications in this category include functionality to conduct concept tests remotely, often synchronously and asynchronously. Many also include capabilities that allow for the building of prototypes to be used in concept testing and access to participant panels. This category also includes tools that are intended primarily for usability testing, as they can be used for concept testing as well. However, the concept testing tools space is rapidly growing, and several applications designed specifically for concept testing are now available. They include capabilities such as quantitative and qualitative reporting on test results, and funnel reports on scenarios and tasks that were part of the test. Show less...

edit
Vendor List
Founded Year
Employees
HQ: State/Province
HQ: Country
HQ: Address
Revenue
Type
Phone
Sales Email
Website
Corporate Twitter
Corporate Facebook