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Channel Data Management

Channel Data Management

Channel Data Management (CDM) platforms provide a combination of software, analytics tools and database access to help suppliers gain greater visibility into channel performance. First, relevant data from all reporting channel partners is collected, including point-of-sale (POS), sales-in and inventory data. Then the data is analyzed for the purpose of identifying, correcting or removing corrupt or inaccurate data (i.e. data cleansing). Finally, it is standardized to ensure consistency (e.g. field names, currencies, data formats); enriched with different attributes, such as pricing and SIC codes; and integrated into supplier systems, including sales force automation (SFA), enterprise resource planning (ERP), partner relationship management (PRM) and channel incentive management platforms. Show less...

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