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Business Intelligence

Business Intelligence

Business intelligence (BI) platforms enable organizations to collect/analyze sales and marketing data to support better business decisions. As sales and marketing technologies capture and produce more data, many organizations turn to BI to make sense of, visualize and report on this data. Enterprise-wide BI platforms are typically on-premise solutions that are shared with other functions (e.g. finance, IT, manufacturing), with powerful in-memory database applications (for big-data-oriented analysis) and advanced analytics. These tools typically require significant integrations with and/or data pulls from multiple systems and databases across the enterprise (e.g. enterprise resource planning, marketing automation platform, sales force automation platform, social applications, digital asset management). More often than not, BI platforms are centrally managed by IT. However, lighter-weight software-as-a-service-based BI tools designed specifically for departmental use (e.g. sales and marketing) enable organizations to conduct on-demand analysis, identify trends, generate reports and provide visualizations. They are flexible with the types of data they support, provide ease of use, and are constantly increasing their power and flexibility. Show less...

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