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API Management

API Management

Application programming interface (API) management solutions provide a platform that governs and regulates how applications talk to each other. APIs allow requests and data to be sent and received between two or more software applications, databases, servers or other hardware. This process is critical for marketing and sales organizations, as it enables disparate marketing and sales applications to share data and work with each other. For example, APIs can pull Web site and social media activity and feed it into the marketing automation platform to enhance the behavioral and interaction data for an existing contact. API management solutions enable organizations to create and manage their own integration workflows, extracts, transformations, requests and imports across systems that do not have specific integrations built. This capability is important as organizations increase their use of APIs internally (between systems) and externally (with other apps and systems). These solutions also provide a one-stop shop for developers to search for and build APIs, while allowing enterprises to manage multiple API lifecycles, create a developer community and onboard new developers more quickly. These solutions also help organizations easily monitor and track API usage and performance, and offer improved security, identity and access management. Show less...

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