- This is the 48th edition of the Marketplace Pulse
- Each week we will share news from around the Web
- Share your suggestions for these posts by writing to us [email protected]
Check out these links to the hottest happenings on the Web across the b-to-b marketing, sales and product technology and service provider landscape:
Bizible launches machine learning attribution. The new offering will help companies improve attribution modeling.
Ogilvy & Mather moves brands under one P&L. The company is moving all brands under a single P&L to improve cost transparency to clients.
Snapchat and IPG partner on martech investment program. The goal is to increase investment in products in mobile marketing tech.
Are partner account managers on your roadmap? Read the latest on PAMs’ integral role in supporting technology for partner programs.
Can’t wait for the Super Bowl? Check out the latest ads – the “other” portion of the game.