- This is the 51st edition of the Marketplace Pulse
- Each week we will share news from around the Web
- Share your suggestions for these posts by writing to us [email protected]
Check out these links to the hottest happenings on the web across the b-to-b marketing, sales and product technology and service provider landscape:
Hootsuite acquires LiftMetrix. This is the second acquisition this month for Hootsuite and will help provide customers with social media ROI.
Twitter helps brands with customer service. Twitter is allowing brands to Direct Message users and insert customer service representative names.
Beacons and proximity sensors are on the rise. The technology companies also operate ad networks to help track ROI.
Is it time for marketing resource management? Check out this post from Jennifer Ross on why CMOs should consider MRM technology.
Google fighting online trolls with AI. Google’s artificial intelligence unit wants to help stop online harassment.