SiriusDecisions Marketplace

SiriusDecisions Marketplace Blog

Nov/2015

Aug/2016

Technology Audit: The Stakeholder Interview Guide
  • Stakeholder interviews provide first-hand knowledge of systems and processes that inform a technology audit and gap analysis
  • Structured stakeholder interview guides prevent scope creep during these audits
  • Interview guides are a valuable resource for supporting conclusions and decisionmaking

August 30, 2016

Product Management Tools: One Company’s Journey
  • More product management teams are interested in using purpose-built technologies, but are unsure how to best select and implement one
  • Russ Hammond shares the story of his product team’s journey from “general” tools to those designed specifically for product managers
  • Testing several tools and planning for future growth and changes can help product teams select the technology that best fits their needs

April 28, 2016

Battery Ventures Talks Product Management Tech
  • Historically, product managers have had less designated applications than their counterparts in sales and marketing
  • This market is growing with new vendors and solutions hitting the market in the last 18 months
  • However, adoption is still low with only 13% of product managers using these tools, according to a SiriusDecisions study

January 20, 2016

Product Engagement Tools – The What and The Why
  • Product engagement tools help product managers understand their users
  • These tools can be used to drive in product guidance and training
  • Increased product usage, decreased training costs and improved customer experience are key benefits of product engagement tools

January 05, 2016

You Want New Technology, Do You REALLY Need It?
  • B-to-b buyers are often distracted by “Shiny New Objects” – technology that has interesting features but doesn’t align to organizational needs
  • When purchasing marketing, sales and product technology, b-to-b organization must consider their needs in terms of capabilities
  • Identify required processes and technology capabilities, then assess existing systems, identify gaps and overlaps, and source potential solutions

December 03, 2015

The ABCs of Product Management Technologies
  • Only 13 percent of b-to-b product managers use product-management-specific applications regularly
  • The main reason they don’t use product management tools is that they don’t even know that they exist
  • There are four categories of tools; idea management; concept testing; planning, prioritization & roadmapping; and product engagement

November 19, 2015

Product Management: New Tools and Technologies
  • Technology solutions specifically designed for product managers are rapidly emerging on the b-to-b technology marketplace
  • For example, idea management tools provide organizations with a collaborative way to collect, view and analyze new concepts and ideas
  • Only 15 percent of b-to-b product managers currently use idea management applications

November 19, 2015

Product Management Tools and Technology 2015
  • Product managers use a wide variety of tools and technologies as part of their job
  • There are applications designed specifically for product management use
  • Most product managers are not using product management-specific tools as part of their daily work

November 19, 2015

  • Tech Selection
  • Guest Contributor
  • Tech Selection
  • Guest Contributor