SiriusDecisions Marketplace

SiriusDecisions Marketplace Blog

Dec/2015

Mar/2017

Hey, Portfolio Marketers Don’t Have Any Toys!
  • There aren’t a lot of software tools for portfolio marketers
  • Portfolio marketers can leverage data about their target market segments and buyers from tools originally designed for other purposes
  • Tools are valuable for gathering data, but portfolio markets shouldn’t forget to talk directly to customers

March 27, 2017

Deception and the Truth About Ad Fraud
  • There are many kinds of ad fraud including bot, malware and erroneous fraud
  • When ad fraud occurs, ads do not appear as requested, or people are deceived by being sent to sites they did not intend to click on
  • Be on the lookout for suspicious activity by monitoring and measuring results of your ad programs

March 21, 2016

TechX 2015 Wrap-Up: See You Next Year!
  • The SiriusDecisions inaugural Technology Exchange was held November 18 and 19 in San Francisco
  • The event brought together more than 500 sales, marketing and product practitioners and 31 sponsors
  • The 2016 SiriusDecisions Technology Exchange will be located in Austin, Texas, on November 16 and 17

December 04, 2015