SiriusDecisions Marketplace

SiriusDecisions Marketplace Blog



Debunking Informal Learning Myths
  • B-to-b organizations need a formal learning plan to bridge major skills gaps
  • Trends toward informal and social learning do not deliver results on their own
  • Informal learning works best when placed inside a structured, business-goal oriented learning program

June 13, 2017

An Insider’s View of Austin for SDTechX Attendees
  • Next week, the eclectic city of Austin will host SiriusDecisions’ second annual Technology Exchange
  • SiriusDecisions’ Austin-based employees list their must-see attractions while you’re at TechX
  • Here are 12 things you can do to experience the embodiment of the slogan “Keep Austin Weird”

November 07, 2016

How to Be a Software Demo Rock Star
  • Presenting a demo when briefing an analyst firm is an excellent opportunity for vendors to bring their software to life
  • Many vendors fail to get their message across and deliver an engaging, informative demo
  • Present your best demo ever by considering four important questions prior to the briefing

April 05, 2016

Three Tech Steering Committee Potholes to Avoid
  • Technology steering committees drive infrastructure alignment between sales, marketing and product
  • Steering committees often run into problems in three areas: authority; meetings and membership; and project insight and support
  • Best-in-class steering committees promote better technology procurement and vision by avoiding these costly mistakes

March 08, 2016

Alignment: The Cure for Your Technology Hangover
  • Siloed technology procurement creates misalignment and duplication and lowers ROI
  • Focus alignment efforts on capabilities or processes that are shared among sales, marketing and/or product organizations
  • Data, cost and criticality help determine which technologies should be aligned

February 01, 2016

  • Alignment/Strategy
  • Tech Optimization