SiriusDecisions Marketplace

SiriusDecisions Marketplace Blog



GDPR Is Coming: 5 Marketing Automation Pitfalls
  • GDPR is not just a suggestion but a salient and legal change in how EU data may be collected and maintained
  • There are five critical functions and processes to audit and potentially amend
  • Claims against companies for GDPR violations will be enacted starting on May 25, 2018

July 17, 2017

Looking for Gaps in Your Tech Stack
  • Marketing organizations must understand the interdependence of processes, competencies and technologies
  • Marketing operations and technology leaders must engage stakeholders who require tech solutions to define objectives and desired future capabilities
  • Addressing process and competency gaps will ensure the success of new technology solutions

October 26, 2016

Why You Need a Technology Audit Steering Committee
  • A technology-first, strategy-later mentality leads to siloed technology procurement and misalignment
  • Steering committees help ensure that cross-functional business needs are represented in technology procurement
  • Don’t boil the ocean; scope audits to address targeted business needs

February 16, 2016

How NOT to Make a Technology Audit an Epic Fail
  • Technology roadmapping is ineffective if it isn’t accompanied by a thorough technology audit
  • A technology audit that fails to consider people, process and data is a waste of time
  • Most marketers try to “hack” their audits by taking a technology-first/technology-only approach

February 08, 2016

Technology Audit: Writing Better Interview Guides
  • Knowing what to ask is critical for successful stakeholder interviews
  • Organize interview guides to prevent “scope creep” during an audit
  • Stakeholder interviews fuel the gap analysis and proposals that close the gaps

January 12, 2016

Tips to Kick Your Tech Audit Off on the Right Foot
  • A rapid increase in technology is adding levels of complexity that most organizations are ill-equipped to deal with
  • Auditing your current environment is necessary to build a sound technology strategy linked to enterprise goals
  • Maximize audit value with proactive planning, clearly defined goals and objectives, and a process-first mentality

November 19, 2015