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Ross brings over 15 years of marketing experience to the SiriusDecisions Marketing Operations Strategies service. His expertise spans a broad base of marketing areas including measurement, process development, segmentation, messaging, marketing technology, customer marketing and sales enablement.

What’s the Story on B-to-B Attribution Technology?
  • Marketing attribution technologies are best used to drive a deeper understanding of performance
  • Look for attribution model flexibility to ensure that the right questions can be answered
  • Demand Waterfall reporting is a fundamental component of some marketing attribution technologies

August 23, 2016