Rachel Kavanagh has an MBA from ESADE Business School in Barcelona, where she specialized in marketing and strategy, and has many years of international experience at large multinationals. Prior to joining SiriusDecisions, she spent four years in Professional Services at Marketo where she served in both consulting and sales roles. She was a key player in the successful startup journey in Europe as an early brand evangelist for the company and worked on the first large global implementations.

GDPR Is Coming: 5 Marketing Automation Pitfalls
  • GDPR is not just a suggestion but a salient and legal change in how EU data may be collected and maintained
  • There are five critical functions and processes to audit and potentially amend
  • Claims against companies for GDPR violations will be enacted starting on May 25, 2018

July 17, 2017