Ona is a business analyst with hands-on experience in global sales and marketing operations and data analysis. As a benchmarking analyst at SiriusDecisions, Ona works with clients to gather and review key sales and marketing spend and performance data.

5 Considerations for Evaluating Marketing Spend
  • B-to-b organizations are increasingly keeping an eye on marketing technology spend
  • A straightforward comparison of the level of spend to the industry is only part of evaluating the value and potential of marketing technology
  • Systematically evaluating marketing technology spend can allow organizations to take corrective action when there are shortcomings

November 19, 2015