Monica Behncke is VP and Group Director of Demand Services at SiriusDecisions. She has more than 20 years’ experience in global positions across marketing disciplines ranging from product marketing to field marketing.

Do Advanced Digital Capabilities Mean More Tools?
  • Many companies mistakenly equate advanced digital capabilities with advanced digital tools
  • Advanced digital capabilities are about the coordination of planning, executing and reporting of digital and non-digital activities
  • Breaking down digital silos is the best way to be digitally advanced

March 09, 2017

An Insider’s View of Austin for SDTechX Attendees
  • Next week, the eclectic city of Austin will host SiriusDecisions’ second annual Technology Exchange
  • SiriusDecisions’ Austin-based employees list their must-see attractions while you’re at TechX
  • Here are 12 things you can do to experience the embodiment of the slogan “Keep Austin Weird”

November 07, 2016

How Can B-to-B Marketers Use Augmented Reality?
  • Widespread knowledge of augmented reality exploded this summer with the launch of Pokémon GO
  • B-to-b marketers need to understand the potential uses of augmented reality and be familiar with the platforms and capabilities
  • To compete in the current market, plan to experiment with a pilot in 2017

November 03, 2016