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Mike Belden is Practice Director, Editorial, at SiriusDecisions. He has more than 15 years of b-to-b marketing and communications experience.

Dell’s Predictive Progress: Key Success Factors
  • Dell implemented predictive analytics for a broad range of marketing tactics
  • A consistent cycle of planning, piloting, testing and measuring results is required to effectively leverage a new technology
  • Marketing practitioners should take an expansive view of how a new technology can impact their organizations

December 01, 2016