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Melissa is a customer experience advocate with more than 20 years of experience working in global organizations, with an emphasis on the software and telecommunications sectors. She is a thought leader and research analyst for SiriusDecisions’ Customer Engagement Strategies research and advisory service.

Customer Advocacy Platforms: Nine Questions to Ask
  • Peer-to-peer selling is changing the dynamics of how to leverage customer advocates
  • Customer advocacy management and reference platform tools have become invaluable to increase productivity and reach
  • Customer advocacy management technologies help support important areas such as demand creation, retention and reputation management

April 20, 2017