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Megan Heuer is the vice president of research at SiriusDecisions. She is a sales and marketing thought leader with more than 20 years of industry and professional services experience.

Technology That Supports Successful ABM Strategies
  • Fully 58 percent of b-to-b companies said they’re planning to invest in account-based marketing (ABM) technology or services in 2016
  • While there are many ABM specialty technologies, don’t forget about how to adjust the use of existing technology for ABM use cases
  • The top planned technology investments for ABM show that companies are looking to make ABM scale and prove its value to the business

May 05, 2016