Matthew Papertsian is Service Director, EGS at SiriusDecisions. His over 21 years of experience includes developing, managing and executing multi-touch, multi-trigger, inbound and outbound campaigns for enterprise sales, OEM, channel, services and training teams.

The Rise of Marketing Ops at Emerging Companies
  • The scope of marketing operations has expanded substantially
  • The function’s evolution is driven by automation technology and a decrease in headcount
  • The need for a broader set of skills has become a strategic imperative

January 12, 2017

Two Distinct Flavors of Personalization
  • Persona-based and individual personalization should be used in tandem
  • Each target has a different set of requirements to consider
  • The goal of personalization is to optimize conversions

August 24, 2016