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Maria Chien is a Research Director covering Channel Management Strategies at SiriusDecisions. She has 20 years of experience in partner/channel marketing, field marketing and solutions marketing, with hands-on expertise in partner and sales enablement, value proposition and sales tool development, and sales engagement.

Channel Technology Integration: Can We Talk?
  • Many suppliers have invested in foundational systems such as channel marketing and management (CMM) solutions to deliver demand programs
  • CMM platforms allow suppliers to increase the effectiveness and quantity of partners’ marketing efforts but fall short on driving incentive usage
  • As programs evolve, suppliers look to integrate incentive management systems so partners can see what funding is available when considering programs

August 02, 2016

Top 10 Considerations for Choosing a CMM Solution
  • Best-in-class channel marketing organizations are investing in technology to automate and scale the delivery of partner-led demand programs
  • There are many options and vendors for channel marketers to evaluate when selecting a channel marketing and management (CMM) platform
  • By asking the right questions, suppliers can identify major differences and determine which CMM platform aligns best to their requirements

May 18, 2016