Marcia Trask is a research director for SiriusDecisions' CMO and Marketing Leadership Strategies advisory services. She is a passionate marketer with 20 years of marketing and operations experience in the technology industry. Her areas of expertise include marketing technology, process development, strategic planning, campaign development, marketing competency development, and sales alignment/enablement.

Eight Steps for Navigating Technology Procurement
  • Getting approval to purchase new technology is just the beginning of an often-complex procurement process
  • A successful procurement process includes clear business requirements, a vendor short list and a structured request for proposal (RFP) review
  • Expedite results by building internal stakeholder relationships and communicating proactively throughout the process

July 12, 2017

Technology User Adoption – The Winning Approach
  • User adoption is crucial to technology implementation, but can take time to achieve
  • Vendor training is the beginning, not the end, of the user adoption process
  • Understand user roles, prioritize role-based training and provide ongoing support

May 03, 2017

DIY Tech Options for Marketing Enablement
  • Marketing enablement is an emerging function that systematically equips marketing staff with the competencies to succeed in their job roles
  • Marketing enablement functions are challenged by the lack of dedicated technology solutions to support their efforts
  • Savvy leaders use a DIY approach to leverage existing technology to address their marketing enablement needs

December 12, 2016

Maximize Your MRM Implementation
  • Successful MRM implementations address pre- and post-implementation workstreams in addition to technology selection
  • Workstreams include requirements gathering, relationship building, implementation prep, training, user adoption and system support
  • Leverage cross-functional working teams and a proactive communications plan to ensure project success

June 15, 2016

How to Pick the Right MRM Solution
  • The explosion of new marketing resource management (MRM) solution offerings gives marketers many choices – and a need for structured decisionmaking
  • First define requirements in the four areas of MRM functionality: planning/budgeting, project management, asset management and communications
  • Evaluate build vs. buy and suite vs. pure-play considerations to develop a focused list of MRM solutions to meet requirements

April 21, 2016