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Modern Marketing professional with strong experience in demand generation, marketing automation, persona development, online marketing, content marketing, and social media in the B2B high tech sector. Currently, Kelvin is the Senior Director of Modern Marketing Business Transformation at Oracle.

Using Technology to Operationalize Personas
  • Operationalizing personas can be a challenge for b-to-b organizations
  • Personas must be accessible, widely used and consistently updated
  • Using technology to build a persona repository is one of the keys to success

November 19, 2015