Kate Pierpont is an editor at SiriusDecisions and has nearly 18 years of editorial experience, the majority of which was in magazine publishing.

How to Build an Aligned B-to-B Infrastructure
  • Technology is key to building alignment in any organization, but it is also a major point of vulnerability as it is constantly changing
  • SiriusDecisions’ Technology Alignment Framework, is designed to align an organization’s sales, product and marketing technology infrastructure
  • Aligning the technologies used by sales, marketing and product functions is vital, as a disjointed technology infrastructure limits growth potential

December 07, 2015