Topics

Julie Ogilvie is a Senior Research Director in the Strategic Communications Management service. She has held a variety of leadership roles in marketing and communications in her 20+ year career, for both B2B and B2C companies.

Don’t Be Sidetracked by an Agency’s NASCAR® Slide
  • Virtually all agency presentations contain a slide displaying a large collection of client logos – sometimes called a NASCAR® slide
  • Although these slides can be very impressive, it’s important to look beyond the logos to understand more about the services the agency provided
  • Have a thorough client reference process in place to understand whether the agency is really a good fit for your needs

August 19, 2016

Don’t Let a PR Agency Play Quarterback on Strategy
  • Ceding too much control of communications and influencer strategy to your PR agency is a losing game plan
  • Agencies should take the lead on time-consuming activities like media relations that require a detailed understanding of the changing media landscape
  • Clarity around the role of the agency increases productivity and reduces friction between agency and internal teams

December 14, 2015