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Jessie Johnson, a research analyst in Technology and Services, is a marketing technology thought leader focused on leveraging marketing and sales force automation technologies in demand creation, content strategy and development, and integrated marketing. She has more than 10 years of experience working with b-to-b organizations.

Keeping It Real: VR and AR for Demand Creation
  • Emerging content formats like augmented reality (AR) and virtual reality (VR) extend personalized content experience into immersive interaction
  • Demand creation marketers can deliver high-impact content and user experience through AR and VR
  • AR and VR environments should be integrated with other demand creation tactics, technology and processes

June 06, 2017

Ariadne’s Thread: B-to-B Applications for VR/AR
  • Virtual and augmented reality create a highly personalized and self-directed user experience
  • Key areas of business impact for virtual and augmented realities are customer engagement, product marketing and sales enablement
  • Virtual experiences offer a deeper level of insight into buyer sentiment and motivation

February 27, 2017