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Jennifer is director of the healthcare segment at SiriusDecisions. She is a product and marketing leader with a background in health information technology, payers (health plans and pharmacy benefits), and strategic selling into bio/pharma.

Questions Healthcare Leaders Should Ask Vendors
  • Technology vendors are interested in the healthcare industry, but are only now beginning to develop enough knowledge to service the sector effectively
  • Marketing and sales leaders in healthcare must ask specific questions that relate to critical industry and business needs when evaluating vendors
  • As with any vendor, success with marketing and sales technology vendors is supported by transparency and ongoing learnings

December 14, 2015