Jen is a marketing executive with more than 15 years of experience in high-growth b-to-b organizations. An early adopter of marketing automation technology and closed-loop lead management processes, she is passionate about sales and marketing process improvement, sales and marketing effectiveness measurement, demand generation strategy and execution, product and solution marketing, sales enablement and customer experience marketing.

Balancing the Tech Stack: Austin Users’ Insights
  • SiriusDecisions recently facilitated a user group discussion with demand creation and marketing operations professionals
  • Participants talked about which technologies are in their tech stack and why
  • Hot topics among the group were keeping up with vendors, predictive, IT involvement in purchase decisions and the expense of failure

October 24, 2016

Is Marketing Automation On the Decline?
  • Marketers are repeatedly being asked to justify the value received from MAP investments.
  • As innovation continues across the broader MAP ecosystem, marketers are curious about the next set of capabilities they should be taking.
  • The MAP marketplace continues to innovate and presents new and interesting opportunities for the utilization of the technology.

October 20, 2016

To Duplicate Or Not To Duplicate
  • How do duplicate records in your marketing automation or sales force automation system affect lead management?
  • Organizations commonly take one of two MAP/SFA integration approaches to deal with duplication
  • Assess reporting requirements and capabilities to determine the best approach

July 27, 2016