Jay Gaines is Vice President and Group Director, Demand, at SiriusDecisions. His experience includes team building and leadership, marketing strategy and planning, marketing budget and operations management, demand creation, sales and marketing alignment, business development, product development and management, interactive marketing/advertising, inbound marketing and social media.

CMOs Must Make Sense of Marketing Tech Mayhem
  • When it comes to marketing technology, b-to-b CMOs are overwhelmed, inundated and outnumbered
  • CMOs should link technology categories to core marketing jobs in order to simplify their view of the tech landscape
  • Strong evaluation processes and partnering with technology leaders is a wise move for even the most tech savvy CMOs

November 19, 2015