Jack Androvich is a dynamic marketing executive and recognized thought leader in the emerging field of integrated marketing and marketing IT, personalized engagement, big data and b-to-b business analytics. With more than 20 years of experience, he has a unique blend of strategic marketing and execution capabilities in global high-technology and clean technology, including outbound, inbound and social tools and methods.

Achieving 360° Engagement of Customers and Buyers
  • Understanding the buyer’s journey and the customer lifecycle is critical for developing 360-degree engagement
  • Ensure that the architecture, integration and hygiene of the company’s customer and contact data are strong
  • Implement operating agreements around process, service-level agreements, incentives and effective partnerships with sales (including channel partners)

December 17, 2015