Erin Provey is Service Director, Strategic Communications Management, at SiriusDecisions. She has more than 10 years of experience in brand strategy, including positioning, identity, public relations, digital strategy, copywriting and account management.

Is Creativity Dead at Agencies?
  • Technology has changed the way agencies operate
  • As a result of this change, they are relying on data, rather than just creativity to drive client campaigns
  • The importance of managing an agency remains paramount despite their switch to a more data-driven approach

December 11, 2015