Eileen is a research director for the SiriusDecisions' Channel Sales Strategies service. During her nearly 20 years of experience, she has developed a deep background in developing channel sales programs that drive revenue and helping channel leaders gain insights into growth strategies and industry best practices. She has delivered multiple partner programs, successful partner recruitment and development efforts, and impactful field and partner enablement.

Are Your PAMs on Your Tech Roadmap?
  • The role of technology in support of channel partners and programs continues to increase in importance as suppliers look to improve productivity
  • As the key partner-facing role, PAMs are often overlooked as stakeholders who could benefit from access to systems and tools for channel sales
  • Understanding the functional role of the PAM can help suppliers map out the key requirements for solutions that can help them manage their goals

February 02, 2017

Bridging the Data Gap in the Channel
  • Channel sales-out data is often late, incomplete and inaccurate
  • Channel data management (CDM) platforms improve the data collection process
  • Increased content and accuracy saves time and money

August 26, 2016