Topics

Drew Zalucky is an Editor at SiriusDecisions and has five years of experience in editorial, publishing and management consulting roles and independent journalism.

You Want New Technology, Do You REALLY Need It?
  • B-to-b buyers are often distracted by “Shiny New Objects” – technology that has interesting features but doesn’t align to organizational needs
  • When purchasing marketing, sales and product technology, b-to-b organization must consider their needs in terms of capabilities
  • Identify required processes and technology capabilities, then assess existing systems, identify gaps and overlaps, and source potential solutions

December 03, 2015